<div class="portada"><div class="meta">Menteia · Holding · October 2026 · Confidential</div>

# Business Model Canvas

**Menteia** — An applied artificial intelligence product studio for industries in Mexico and LatAm.</div>

# Business Model Canvas

**Menteia (holding)** — An applied artificial intelligence product studio for industries in Mexico and LatAm.</div>


| Block | Content |
| --- | --- |
| Key partners | AI vendors (OpenAI, ElevenLabs); Telecom (Twilio, Meta); Anchor customers per industry; Official sources (INE, RENAPO) |
| Key activities | Build and operate AI products; Maintain the shared platform; Regulatory compliance; Allocate capital by milestones |
| Key resources | Platform: identity, agents, guardrails; Complete founding team; 11 products and their anchor customers |
| Value proposition | AI that does expert work; Humans in charge of sensitive decisions; From idea to production in weeks |
| Customer relationships | Dedicated implementation per customer; Self-service product where it fits; Regular KPI reviews |
| Channels | Direct B2B sales; Anchor customers as references; Cross-selling between products; Industry partnerships |
| Customer segments | Telecom; Fintech and financial services; Insurance and health; Automotive; Aerospace; Hospitality |
| Cost structure | Engineering and AI team; Compute and infrastructure; Sales and implementation; Legal and compliance |
| Revenue streams | Subscriptions; Usage fees (verification, conversation); Commissions (performance, referrals); Implementations |

Visual version: *02_Business_Model_Canvas.pdf*.