<div class="portada"><div class="meta">Menteia · Doble D · October 2026 · Confidential</div>

# Business plan

**Doble D** — Investment platform where AI agents trade 24/7 under strict risk limits, with every trade visible to the client.</div>


## 1. Summary
Doble D is an investment platform where a fleet of AI agents trades the user's capital 24/7 under hard risk limits (5% per trade, 10% exposed, no leverage), with a log for every trade, a protection fund, and fees charged only on profits.

> Your money, working with artificial intelligence.

## 2. Problem
- Investing in Mexico is still for the few: ~1% of the population invests, and most of the 22 M open investment accounts are empty.
- Automated quantitative strategies exist only for institutional funds; retail savers have no access.
- Investment apps show balances but don't explain what is done with the money or why.

## 3. Solution and product
- Invite-only sign-up with Google or email code, identity verification (Menteia's in-house KYC engine) and two-factor authentication.
- Deposits via SPEI (Mexico's interbank transfer), card (Mercado Pago, from US$5) or USDC.
- AI agents trade within programmed risk limits; the user sees every trade and, on the Black plan, the agent's reasoning.
- 20% of every profit goes into a protection fund; withdrawals to a bank (≤72 h) or Binance with 2FA.
- CFDI 4.0 (Mexican e-invoice), proof of source of funds, and annual account statement.

### Technology
- Next.js + React front end, Postgres; own server behind Caddy.
- In-house fleet of trading agents (Colibrí project) with deterministic risk control.
- OpenAI and Claude LLMs for analysis and explanations; Mercado Pago, OneSignal and Google Auth.
- Double-entry ledger and per-trade log.

## 4. Market
| Level | Annual size | How it is calculated |
| --- | --- | --- |
| TAM | US$60 M | ~3 M Mexicans with funded investment accounts × US$20/year revenue per user |
| SAM | US$9 M | 15% digital, upper-middle-income users willing to use automated strategies |
| SOM | US$300k | 15k active users (0.5% of TAM) in 36 months |

**Supporting data:**
- 22 M investment accounts open, the vast majority unfunded (CNBV via El CEO, Nov-2025).
- CetesDirecto manages over US$12 B with an average balance of ~US$4k (Expansión, Aug-2026).
- Nu Mexico is approaching 14 M customers (DPL News, Feb-2026): Mexican users already adopt 100% digital finance.
- ENIF 2024 (national financial inclusion survey): about 1% of the population invests.

*Market figures are estimates based on public sources; validate them before sending to institutional funds.*

## 5. Target customer
- Digital professionals aged 25–45 with US$500–27,000 in savings who don't invest for lack of time or knowledge.
- CetesDirecto, GBM or Nu users looking for higher returns with capped risk.
- Mexican crypto community holding USDC that wants returns with clear rules.

## 6. Business model and pricing
Performance fee on realized profits (with high-water mark: charged only on new highs) plus subscription plans that lower the fee. Additional revenue from referrals and, later, from licensing the infrastructure.

| Item | Price |
| --- | --- |
| Gold plan | 50% of profits, no fixed fee |
| Platinum plan | 40% of profits |
| Black plan | 30% of profits + visible agent reasoning |
| Protection fund | 20% of every profit set aside for the client |
| Referrals | 5% of the referred user's profits for 3 months (acquisition cost) |

## 7. Go-to-market strategy
- Invite-only pilot with our own community (current).
- Referral program as the main acquisition engine (low CAC).
- Educational content and audited, transparent results as social proof.
- Partnership with a regulated entity (broker-dealer, investment adviser or fintech institution/ITF) to scale compliantly.

## 8. Competition and positioning
| Alternative | What it offers | Our advantage |
| --- | --- | --- |
| GBM / Bursanet | Stock brokerage; the user decides | Automated AI management with risk limits |
| CetesDirecto / Nu | Low-yield fixed income | Active strategies with capped risk |
| Robo-advisors (Fiduz, Finamex) | Passive portfolios by profile | Agents trading 24/7 with visible reasoning |
| Crypto bots | Opaque, no risk control | Hard rules, trade log and protection fund |

## 9. Defensible advantages
- Programmed risk, not discretionary: per-trade and exposure limits the agent cannot override.
- Radical transparency: every trade and its reasoning are visible to the client.
- Aligned incentives: Doble D only earns when the client earns (performance fee with high-water mark).
- In-house trading and KYC infrastructure, reused from other Menteia products (low marginal cost).

## 10. Traction
- Pilot launched in September 2026; ~60 active users in 2 months (95 funded accounts on the public dashboard as of 26-Oct-2026).
- 483 trades closed by the agent fleet; 51% winners.
- Platform live: sign-up, KYC, SPEI/card/USDC deposits, withdrawals and e-invoicing.

## 11. Team
| Partner | Role | Stake in Menteia |
| --- | --- | --- |
| Rafael Herrera | CEO / CFO | 33.3% |
| Vladimir Díaz | CTO | 33.3% |
| Francisco D'Angelo | Head of Legal and Compliance | 33.3% |

**Hires funded by the round:**
- AI / ML engineer — from month 1
- Senior full-stack engineer — from month 1
- Compliance officer — from month 1
- Support / operations — from month 4
- Growth / digital marketing — from month 7

## 12. Financial projection (24 months)
| Quarter | Revenue | Expenses | Net cash flow | Cumulative cash flow |
| --- | --- | --- | --- | --- |
| Q1 | US$1,260 | US$69,773 | US$-68,513 | US$-68,513 |
| Q2 | US$1,530 | US$75,489 | US$-73,959 | US$-142,473 |
| Q3 | US$2,196 | US$90,684 | US$-88,488 | US$-230,961 |
| Q4 | US$3,428 | US$90,927 | US$-87,499 | US$-318,460 |
| Q5 | US$5,350 | US$91,170 | US$-85,820 | US$-404,280 |
| Q6 | US$8,351 | US$91,413 | US$-83,062 | US$-487,341 |
| Q7 | US$13,035 | US$91,656 | US$-78,621 | US$-565,962 |
| Q8 | US$20,346 | US$91,899 | US$-71,553 | US$-637,515 |

- Monthly recurring revenue (MRR) at month 24: **US$7,810** (ARR US$93,717)
- Total 24-month spend: **US$693,010**; cumulative revenue: **US$55,496**
- Breakeven falls after month 24; the round covers the full runway without relying on revenue

**Revenue assumptions:**
- Average revenue per active user: US$6/month (net performance fees + plans).
- Users: moderate growth through month 6 (regulatory phase), then 16% monthly: ~1,300 users by month 24.
- No growth in capital per user and no outsized returns are assumed.

## 13. The round
- Amount: **US$775,000** for **34.1%** (pre-money US$1,500,000, post-money US$2,275,000).
- Use of funds detailed in *06_Modelo_Financiero_y_Ronda* (financial model and round).

## 14. Risks and mitigation
| Risk | Mitigation |
| --- | --- |
| Regulatory: managing third-party capital without CNBV/Banxico authorization | Round priority #1: legal opinion, own license or partnership with a regulated entity before scaling; funds released in tranches |
| Performance: 55% max drawdown in the pilot | Tighten risk limits; validate strategies with 90+ days out-of-sample before opening sign-up |
| Reputational risk from how returns are communicated | Remove hypothetical scenarios; publish only audited results |
| Custody of virtual assets | Regulated, multisig custodian; AML compliant with LFPIORPI (Mexico's AML law) |
| Dependence on foreign prediction markets | Diversify into instruments legally accessible from Mexico |