<div class="portada"><div class="meta">Menteia · Menteia KYC · October 2026 · Confidential</div>

# Business plan

**Menteia KYC** — AI identity verification against INE and RENAPO in under 2 minutes, via link, no app, pay per use.</div>


## 1. Summary
Menteia KYC verifies a person in under 2 minutes from a link: it reads their INE or passport, runs a liveness check, matches their face to the ID, and validates against the INE voter roll and RENAPO (national population registry). It returns a decision via API and signed webhook. Pay per use, no fees or minimums, white-label available.

> Identity verified against official sources in under 2 minutes.

## 2. Problem
- Banks, fintechs, SOFIPOs (regulated savings and loan institutions) and mobile carriers must identify their customers (AML rules, line registration), but in-person onboarding is slow and expensive.
- Global KYC providers charge in dollars, don't understand the INE (Mexico's voter ID) or the CURP (national ID number), and require monthly minimums.
- Identity fraud is growing: photocopies, photos of screens, stolen IDs and faces that don't match.

## 3. Solution and product
- The client's system creates the verification via API and gets a capture link (or uses the Flutter SDK).
- The person captures the front and back with a live camera (gallery photos are not accepted) and completes a liveness check with head turns.
- AI OCR + ICAO MRZ reading with check digits; face matching with in-house biometrics.
- Validation against the voter roll (INE) and CURP (RENAPO); cross-checks of date of birth, IP, duplicates and IDs reported stolen.
- Approved/Rejected decision via API and HMAC webhook; dashboard with searchable audit log.

### Technology
- Node 22 with no external dependencies + SQLite; ~3,600 lines in 7 modules.
- In-house biometrics in Python (FastAPI + InsightFace) on a dedicated server.
- OCR with OpenAI + in-house ICAO MRZ; in-house IP intelligence (Tor, relays).
- Official sources via Verificamex and RENAPO; Flutter SDK, Chrome extension, status page.
- Hot-standby mirror with failover and daily snapshots.

## 4. Market
| Level | Annual size | How it is calculated |
| --- | --- | --- |
| TAM | US$368.7 M | Identity verification market in Mexico 2025 (MarketsandMarkets), projected at US$728.5 M in 2030 |
| SAM | US$37 M | 10% of TAM: fintechs, SOFIPOs, MVNOs and mid-size companies buying via API |
| SOM | US$500k | ~250k verifications/year at ~US$2 (1.5% of SAM) |

**Supporting data:**
- Identity verification in Mexico: US$368.7 M in 2025 → US$728.5 M in 2030 (MarketsandMarkets).
- 33 authorized SOFIPOs (Nov-2025) and dozens of fintech institutions (ITFs) authorized by CNBV.
- Mobile line registration linked to CURP started in Jan-2026 (scope to be confirmed).
- Price benchmarks: standalone INE/CURP check ~US$0.20; full package US$1.5–5 at global providers.

*Market figures are estimates based on public sources; validate them before sending to institutional funds.*

## 5. Target customer
- Mobile carriers and MVNOs (user registration and identification).
- Fintechs, SOFIPOs, credit unions and lenders (AML/KYC).
- Insurers, healthcare, marketplaces, car rentals and car dealerships.

## 6. Business model and pricing
Pay per completed verification, no fees or minimums, with volume discounts. Standalone API lookups (CURP, voter roll, REPUVE). Enterprise plans with white-label and SLA.

| Item | Price |
| --- | --- |
| Full verification (current price) | US$0.40 + VAT |
| Verification with official sources and biometrics (list) | US$0.60–1.20 by volume |
| Standalone API lookups (CURP, INE, REPUVE) | US$0.10–0.25 |
| White-label enterprise plan + SLA | from US$500 / month + usage |

## 7. Go-to-market strategy
- Anchor case: INXEL group (3 telecom brands) live in production.
- Cross-selling with other Menteia products (SAVANT AI, Vamo, Doble D) that already use the engine.
- Compliance officer channel: AECGR 2026 talk and the AML community.
- Integrators and financial software partners (core banking, loan origination).

## 8. Competition and positioning
| Alternative | What it offers | Our advantage |
| --- | --- | --- |
| Global (Incode, Mati/Metamap, Truora) | Multi-country KYC, priced in dollars | Built for INE/RENAPO, cheaper, no minimums |
| Verificamex / local validators | Standalone source lookups | Full flow with biometrics and anti-fraud |
| In-person onboarding | Branch and paper | 2 minutes from a phone |
| In-house build | Months and fraud risk | Ready via API, SDK or white-label |

## 9. Defensible advantages
- Built for Mexico: INE (front, back, QR vs MRZ), CURP, voter roll and REPUVE (vehicle registry) in a single flow.
- Anti-fraud at capture: detects photocopies, screens, fingers or objects over the ID, and secondary photos.
- In-house biometrics and OCR: cost per verification far below global providers.
- White-label on the client's domain, multi-brand, with audit log replication to the client's server.

## 10. Traction
- In production with the INXEL group (3 telecom brands: inXel, Jamachulel and XAP).
- ~950 verifications and ~720 decisions logged in the first weeks (as of 06-Oct-2026).
- Part of the ~US$3,200/month recurring revenue shared with SAVANT AI.

## 11. Team
| Partner | Role | Stake in Menteia |
| --- | --- | --- |
| Rafael Herrera | CEO / CFO | 33.3% |
| Vladimir Díaz | CTO | 33.3% |
| Francisco D'Angelo | Head of Legal and Compliance | 33.3% |

**Hires funded by the round:**
- Senior full-stack engineer — from month 1
- AI / ML engineer — from month 1
- B2B account executive — from month 2
- Compliance officer (50%) — from month 4
- Customer success / implementation — from month 8

## 12. Financial projection (24 months)
| Quarter | Revenue | Expenses | Net cash flow | Cumulative cash flow |
| --- | --- | --- | --- | --- |
| Q1 | US$3,779 | US$65,018 | US$-61,239 | US$-61,239 |
| Q2 | US$5,851 | US$74,829 | US$-68,978 | US$-130,217 |
| Q3 | US$9,017 | US$80,261 | US$-71,244 | US$-201,462 |
| Q4 | US$13,839 | US$83,139 | US$-69,300 | US$-270,762 |
| Q5 | US$21,164 | US$83,463 | US$-62,299 | US$-333,060 |
| Q6 | US$32,264 | US$83,787 | US$-51,523 | US$-384,583 |
| Q7 | US$49,044 | US$84,111 | US$-35,067 | US$-419,650 |
| Q8 | US$71,866 | US$84,435 | US$-12,569 | US$-432,219 |

- Monthly recurring revenue (MRR) at month 24: **US$26,935** (ARR US$323,222)
- Total 24-month spend: **US$639,042**; cumulative revenue: **US$206,823**
- Breakeven falls after month 24; the round covers the full runway without relying on revenue

**Revenue assumptions:**
- Current revenue attributed to KYC: ~US$1,080/month (assumption: 1/3 of shared revenue) ≈ 2,700 verifications at US$0.40.
- Verifications grow 13% monthly from new clients: ~45k per month by month 24.
- Average price rises from US$0.40 to US$0.60 with the certified-biometrics package and white-label plans.
- Official source and compute costs grow with volume (3% monthly).

## 13. The round
- Amount: **US$725,000** for **22.5%** (pre-money US$2,500,000, post-money US$3,225,000).
- Use of funds detailed in *06_Modelo_Financiero_y_Ronda* (financial model and round).

## 14. Risks and mitigation
| Risk | Mitigation |
| --- | --- |
| Concentration in one client (INXEL) | Target of 5 new clients in 6 months via the AML channel and Menteia products |
| Uncertified liveness check | iBeta level 1–2 certification funded by the round |
| Dependence on official sources via third parties | Redundant providers; contingency rules agreed by contract |
| Data incident (Oct-2026) | Postmortem implemented: mirror with failover, daily snapshots, restore tests |
| Biometric data protection (LFPDPPP, Mexico's data protection law) | Final privacy notice, explicit consent, minimal retention |