<div class="portada"><div class="meta">Menteia · Menteia Hedge · October 2026 · Confidential</div>

# Brand, domains and value proposition

**Menteia Hedge** — AI investment committee: 12 analysts (quantitative and style-based) and a deterministic risk officer that recommend with evidence and explain every decision.</div>


## Identity
| Element | Definition |
| --- | --- |
| Trade name | Menteia Hedge |
| Company | Menteia (incorporated in Mexico) |
| Primary domain | hedge.menteia.com |
| Tagline | Invest with evidence. Decide with AI that explains itself. |
| Category | WealthTech · investment advice with explainable AI |
| Tone | Analytical, sober, honest about uncertainty. |

### Alternative names considered
- Evidencia
- Comité IA
- Hedge by Menteia

## Domains
| Domain | Status / action |
| --- | --- |
| hedge.menteia.com | Active |
| comiteia.com | Check availability |
| evidencia.ai | Check availability |
| menteiahedge.com | Check availability |

## Trademark registration (IMPI, Mexico)
- Search for prior marks of "Menteia Hedge" in MARCia (IMPI) in classes 36 (financial advice), 9 and 42 (software).
- File the registration application (typical timeline 4–8 months; official fee approx. US$162 per class).
- Ownership of the trademark and the domain must be held by Menteia before the round closes.

## Positioning
> For investors and advisers who want to decide with evidence, Menteia Hedge is the AI investment committee that explains every recommendation and validates it with honest data. Unlike social media signals or chatbots, it shows its reasoning and admits when there is no edge.

## Value Proposition Canvas
### Customer profile
**Jobs to be done**
- Decide what to buy or sell
- Control portfolio risk
- Justify decisions to clients (advisers)

**Pains**
- Information overload
- Biases and emotional decisions
- Expensive tools, or not in Spanish

**Expected gains**
- Evidence-backed decisions
- Smaller portfolio drawdowns
- Hours of analysis saved

### Value map
**Products and services**
- 12-analyst AI committee
- Backtests and daily signals
- Auditable paper portfolios

**Pain relievers**
- Automatic risk vetoes
- Point-in-time data
- Honest verdicts

**Gain creators**
- Per-analyst reasoning
- Hash-chained record
- White-label for advisers

## Key messages
- Evidence, not promises.
- Your investment committee, 24/7.
- The AI gives opinions; the rules decide the risk.