<div class="portada"><div class="meta">Menteia · Seguro Sin Vueltas · October 2026 · Confidential</div>

# Business Model Canvas

**Seguro Sin Vueltas** — AI assistant on WhatsApp that guides patients with major medical insurance at no cost and routes them to in-network doctors and hospitals, backed by VITAE Asesores.</div>


| Block | Content |
| --- | --- |
| Key partners | VITAE Asesores; In-network doctors and hospitals; Insurance agents; Meta (WhatsApp), OpenAI, Supabase |
| Key activities | Case guidance and follow-up; Building the partner network; Patient acquisition |
| Key resources | Specialist advisors; Our own AI agent and CRM; Policy knowledge by insurer |
| Value proposition | Use your insurance without the runaround; Free guidance 24/7; The right doctor and hospital for your policy |
| Customer relationships | Assigned advisor; WhatsApp 24/7; Case follow-up |
| Channels | WhatsApp; Website and SEO; Referrers with QR codes; HR |
| Customer segments | Patients with major medical insurance; Doctors and hospitals; Companies with a group policy |
| Cost structure | Advisors; Patient acquisition; AI and WhatsApp; Health data compliance |
| Revenue streams | Coordination fee per case; Partner membership; HR program |

Visual version: *02_Business_Model_Canvas.pdf*.