<div class="portada"><div class="meta">Menteia · RosettaDMS · October 2026 · Confidential</div>

# Business Model Canvas

**RosettaDMS** — Connects a car brand with all of its dealers whatever their DMS: through an API or an AI agent that operates it like a service advisor, a central brain that translates everything, an MCP server and voice with Allo.</div>


| Block | Content |
| --- | --- |
| Key partners | Car makers and dealer groups; Allo (AI voice); Cloud and data lake providers; DMS vendors with APIs |
| Key activities | Map DMS and maintain playbooks; Run the connectors; Predictive parts and quality models |
| Key resources | Computer-use agents; Rosetta Schema and VIN history; MCP server |
| Value proposition | The whole network visible without touching any DMS; Zero cost for the dealer; Agents and voice that book at any dealer |
| Customer relationships | 30-day pilot; Brand console; Support and contractual SLA |
| Channels | Direct sales to brands; Dealer groups; Menteia's automotive network (Vamo) |
| Customer segments | Brands with dealer networks; Multi-DMS groups; Multi-country LatAm |
| Cost structure | Agent compute and virtual desktops; Connector engineering; Enterprise sales |
| Revenue streams | SaaS per connected dealer; Custom enterprise; Predictive modules |

Visual version: *02_Business_Model_Canvas.pdf*.