Rafael Herrera, Vladimir Díaz and Francisco D'Angelo, founding partners of Menteia

Our firm

One
team

We win together

Menteia brings together engineers, lawyers, finance professionals and industry specialists who share one conviction: AI is worth it when it gets real work done and people stay in charge. We work as one team, without silos: every product is reviewed from the technology, business and compliance angles.

Our principles

01

Make it happen

We prefer a product in production to a perfect presentation. We launch in weeks, measure and correct.

02

No egos

From intern to partner, we hire down-to-earth people who put the team and the client first.

03

Straight talk

When something goes wrong we say so clearly and early, to clients and investors. Problems are solved as a team.

Meet the team

Rafael Herrera

Rafael Herrera

Partner, Co-founder and Chief Executive Officer (CEO/CFO)

Mexico City

Civil engineer and sales executive with over 20 years in Venezuela, Mexico and the United States. Founded and ran an infrastructure and telecom company in Caracas, then built a portfolio of 26 corporate accounts in Mexico worth about US$11 million a year. Has led Menteia since 2024.

Vladimir Díaz

Vladimir Díaz

Partner, Co-founder and Chief Technology Officer (CTO)

Mexico City

FordCANTVGoogleGlobantIQS – Universidad Ramon Llull

Software engineer with 20 years of experience. PhD in Business and Territorial Competitiveness, Innovation and Sustainability from CETIS – IQS Barcelona (Universidad Ramon Llull), with master's degrees in machine learning, data science, neural networks and automation. Has advised Ford, CANTV, Google and Globant.

Francisco D'Angelo Ohep

Francisco D'Angelo Ohep

Partner, Co-founder and Chief Legal and Compliance Officer

Mexico City

Universidad IberoamericanaUniversidad de Salamanca

Lawyer. Master's in International Business Law from Universidad Iberoamericana (Mexico City) and specialist in Artificial Intelligence Law from Universidad de Salamanca (Spain).

Ligdel Garcia

Ligdel Garcia

Chief Operating Officer (COO) and Head of People

Mexico City

Operations and talent management specialist. Coordinates processes, teams and company culture so every product runs with discipline and scales.

Carlos Gomez

Carlos Gomez

Head of Finance and Investor Relations

Mexico City

EYDeloitteAccentureCompass Group

Strategic finance executive with a long track record in corporate finance, business transformation and investment strategy in Latin America. Has served as CFO, COO and head of business development; led cross-border transactions of more than US$300 million and restructurings with more than 95% profit growth. His experience includes EY, Deloitte and Accenture, as well as executive and board roles at Compass Group, Capella and PayCode. LCCI certified.

Janeth Cano

Janeth Cano

Head of Sales and Partnerships

Mexico City

Business development and strategic partnerships specialist. Leads relationships with corporate customers and commercial partners across Menteia's industries.

María Carolina Padrón

María Carolina Padrón

Head of Marketing

Harvard University

Marketer with a master's in Marketing from Harvard University. Advisor to brands such as Livelong and Venemex on brand strategy, positioning and growth. Leads Menteia's marketing and the launch of each of its products.

Cielo Gutierrez

Cielo Gutierrez

Head of Design and Brand

Guadalajara

Specialist in brand design and user experience. Leads the visual identity of Menteia and each of its products.

Renato D'Angelo

Renato D'Angelo

Sales Team

Mexico City

B2B consultative sales specialist. Drives prospecting and customer closing for Menteia's products.

Samuel Medina

Samuel Medina

Head of Engineering and Platform

Monterrey

Software engineer with senior experience as a software architect and full-stack developer. Specialist in Linux, servers, infrastructure and security.

Marlon Xicotencatl

Marlon Xicotencatl

Senior AI Engineer

Monterrey

Software engineer specialized in artificial intelligence. Builds agents, models and integrations for Menteia's shared platform.

Christian Díaz

Christian Díaz

AI Developer

Mexico City

Artificial intelligence and automation specialist, with a master's in Python. Founder of SinHumanos, Menteia's agents and skills platform.

Kenia Díaz

Kenia Díaz

Compliance and Data Protection Officer

Mexico City

Specialist in regulatory compliance and personal data protection. Oversees privacy notices, consents and AML controls across Menteia's products.

Sandra Carrillo

Sandra Carrillo

Ontological Coaching and Leadership Collaborator

Caracas, Venezuela

Political scientist and ontological coach with more than 21 years of business experience in the steel industry. She guides people, founders and teams in developing their leadership, gaining clarity to make decisions and transforming their practices. Creator of the CLARA Method, she brings together a systemic view, business experience and human transformation.

Andres Serra

Andres Serra

Telecom Lead · SAVANT AI

Mexico City

Telecommunications and customer service specialist. Leads the rollout of SAVANT AI at mobile operators and the measurement of resolution on each channel.

Rafael Martinez

Rafael Martinez

Identity and RegTech Lead · Menteia KYC

Mexico City

BMWMercedes-Benz

Regulatory compliance specialist. Former compliance director at BMW and Mercedes-Benz. Leads Menteia KYC operations with fintechs, telecom and regulated companies.

Reinaldo J. Díaz Ohep

Reinaldo J. Díaz Ohep

Digital Investment Lead · Doble D and Menteia Hedge

Mexico City

Deutsche BankUniversidad Católica Andrés Bello

Lawyer (Mexico and Venezuela), graduate of Universidad Católica Andrés Bello. Associate Vice President of Anti Financial Crime at Deutsche Securities / Deutsche Bank, with experience in legal, compliance and investment banking. Certified in AML by the CNBV and the UIF.

Daniel Gutierrez

Daniel Gutierrez

Insurance and Health Lead · Seguro Sin Vueltas

Mexico City

Specialist in health insurance and patient care. Leads the partner doctor network and the operations of Seguro Sin Vueltas.

Ing. Jose Torres

Ing. Jose Torres

Automotive Lead · Vamo

Mexico City

Engineer with experience in the automotive sector and dealership sales. Leads the rollout of Vamo with dealer groups and brands.

Luis Acosta

Luis Acosta

Self-Service Kiosks Lead

Mexico City / Miami

Specialist in self-service kiosks and point-of-sale customer experience. Leads kiosk installation and operations between Mexico and the United States.

Ing. Rodolfo Berroeta

Ing. Rodolfo Berroeta

Aerospace Lead · Copiloto Aero

Toluca

Engineer with experience in manufacturing and quoting for the aerospace industry. Leads the rollout of Copiloto Aero with suppliers in the sector.

Alejandro Pastén

Alejandro Pastén

Aircraft Parts Lead · PlaneTech Air Express

Miami

Expert in aircraft parts and AOG (aircraft on ground) support, focused on service quality for aviation operators and repair shops. Leads PlaneTech Air Express sourcing in Miami.

Chef Sergio Camacho

Chef Sergio Camacho

Hospitality Lead · Sommelier IA

Mexico City

elgourmet.com

Chef, host on elgourmet.com and television, and hospitality expert with more than 200 private and catering events. Leads the hospitality vertical and the development of Sommelier IA.

Careers

Join the team

Help us build what comes next. We're looking for AI engineers, industry specialists and commercial talent. If you don't see an opening that fits, write to us anyway.

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