11 · B2B SaaS · automotive DMS interoperability for brands and dealer networks

RosettaDMS

All your dealers. Any DMS. One language.

US$425,000proposed round
29.8%equity
US$1,000,000pre-money

https://rosettadms.menteia.com

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RosettaDMS: coverRosettaDMS: section 2RosettaDMS: section 3RosettaDMS: section 4RosettaDMS: section 5RosettaDMS: section 6RosettaDMS: section 7RosettaDMS: section 8

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Financial model · RosettaDMS

24-month projection in US$. Tap or hover over the charts to see each month.

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The round in numbers

RoundUS$425,000
Equity29.8%
Pre-moneyUS$1,000,000
Post-moneyUS$1,425,000
24-month spendUS$380,371
24-month revenueUS$435,000
Monthly revenue, month 24US$45,000
Peak cash usedUS$117,732
Buffer if revenue landsUS$307,268
BreakevenMonth 14

Charts

Monthly revenue vs. spend

Bars: monthly operating cost. Line: projected revenue.

SpendRevenue

Cash used vs. round size

Cumulative loss (spend − revenue). While it stays below the dashed line, the round is enough.

Cumulative cash usedRound

Where does each month go?

Monthly spend by category: the team is the main cost.

Hired teamFoundersInfrastructure and AILegal and toolsMarketing

Use of funds (24 months)

How the full round is allocated, contingency included.

Product and engineering teamUS$131,351 · 31.4%
Sales, marketing and customer successUS$110,781 · 26.5%
Founders (time dedicated to the project)US$68,303 · 16.3%
Infrastructure and AI computeUS$38,736 · 9.3%
Legal, compliance and toolsUS$31,200 · 7.5%
Contingency (10%)US$38,037 · 9.1%

How it is calculated

  1. Cost per person = gross monthly salary in MXN × 1.35 (payroll burden) ÷ 18.5 MXN per dollar. E.g. Senior full-stack engineer, MXN 75,000 → US$5,473 per month.
  2. Founders: the 3 partners spend 15% of their time on this product = US$2,846 per month.
  3. Infrastructure and AI starts at US$1,200 per month and grows 3% a month with usage, reaching US$2,028 in month 24.
  4. Monthly spend = team + founders + infrastructure and AI + legal and tools + marketing. The 24 months add up to US$380,371.
  5. Round size = gross spend US$380,371 + 10% contingency US$38,037, rounded up to US$25k = US$425,000. Revenue is not netted out: if it does not arrive, the round still covers 24 months.
  6. Peak cash used = the highest point of cumulative loss (spend − revenue) = US$117,732, in month 13. Buffer = round − peak cash used = US$307,268.
  7. Equity = round ÷ (pre-money + round) = US$425,000 ÷ US$1,425,000 = 29.8%. The pre-money is anchored on real comparables (see Valuation).
  8. Breakeven = first month in which revenue covers spend: month 14.

Revenue estimate

Monthly revenue from US$0 in month 1 to US$45,000 in month 24 (US$540,000 annualized); US$435,000 cumulative over 24 months. Assumptions:

Funded team

Market gross salaries for startups in Mexico; employer cost = salary × 1.35; exchange rate 18.5 MXN/USD.

RoleGross salary/monthAllocationFromCost US$/month
Senior full-stack engineerMXN 75,0001Month 1US$5,473
B2B account executiveMXN 40,0001Month 5US$2,919
Customer success / implementationMXN 35,0001Month 12US$2,554
Founders (15% of their time)——Month 1US$2,846

Operating expenses

ItemUS$/month (month 1)
Infrastructure (servers, database, telephony)US$600
AI compute (LLM, voice, OCR)US$600
SaaS toolsUS$300
Legal, accounting and complianceUS$600
Other (office, travel, insurance)US$400
MarketingUS$800

Infrastructure and AI compute grow 3% a month; everything else stays flat.

Valuation: why this pre-money

Demo stage, no pilot or revenue: same as Menteia Hedge, below the YC reference.

ComparableActual dataSource
Authenticom (US)US DMS data integrator; no verified valuation in this review—
See month-by-month table
MonthRevenueSpendNet cash flowCumulative cash used
Month 1US$0US$11,619−US$11,619US$11,619
Month 2US$0US$11,655−US$11,655US$23,274
Month 3US$0US$11,691−US$11,691US$34,965
Month 4US$0US$11,727−US$11,727US$46,692
Month 5US$1,200US$14,682−US$13,482US$60,174
Month 6US$1,200US$14,718−US$13,518US$73,691
Month 7US$1,200US$14,754−US$13,554US$87,245
Month 8US$3,900US$14,790−US$10,890US$98,135
Month 9US$6,600US$14,826−US$8,226US$106,361
Month 10US$9,300US$14,862−US$5,562US$111,923
Month 11US$12,000US$14,898−US$2,898US$114,821
Month 12US$14,700US$17,488−US$2,788US$117,608
Month 13US$17,400US$17,524−US$124US$117,732
Month 14US$20,100US$17,560US$2,540US$115,192
Month 15US$22,800US$17,596US$5,204US$109,988
Month 16US$25,500US$17,632US$7,868US$102,120
Month 17US$28,200US$17,668US$10,532US$91,588
Month 18US$30,900US$17,704US$13,196US$78,392
Month 19US$33,600US$17,740US$15,860US$62,532
Month 20US$36,300US$17,776US$18,524US$44,008
Month 21US$39,000US$17,812US$21,188US$22,819
Month 22US$41,700US$17,848US$23,852−US$1,033
Month 23US$44,400US$17,884US$26,516−US$27,549
Month 24US$45,000US$17,920US$27,080−US$54,629

A projection, not a result: the figures depend on the stated assumptions and are not a public offering of securities.